Leftover Women; a term derived from China used against women who are in their late 20s and is unmarried
This project focuses on Leftover Women. The main objective of this project was to have a trigger or an issue and use it as a selling point on how we can sell a brand. In this case, my trigger was Leftover Women and my brand was Lao Feng Xiang, a China jewelry brand that will have a same target audience as me. In this case,
GIF
A project which we are needed to find a trigger/problem that would assist in selling the brand. In this case, I have chosen Lao Feng Xiang; a China jewelry brand as my target audience are China women. Which the problem/term, "Leftover Women" was derived from, China.
Purpose; To empower the Leftover Women. Embracing the fact that the model is unmarried and shows that she's self-driven, independent.
Catalogue
A catalogue which showcases one of Bvlgari's signature watches; B.Zero 1. With stories of Leftover Women and their idea on what success is. As a whole, it is a catalogue which uses a trigger/problem to sell the brand's product.
