Catalogue
A catalogue which showcases one of Bvlgari's signature watches; B.Zero 1. With stories of Leftover Women and their idea on what success is. As a whole, it is a catalogue which uses a trigger/problem to sell the brand's product.
Photobook
This is a photobook which documents the dying trades in Singapore. Since people are getting more tech-savvy and are dependent on technology, these trades are slowly being extinct.
Packaging
Product: pineapple biscuits
Target audience: Adults and The Elderly
Top: Initial idea
Bottom: Rectified
Both packagings have a tray compartment so users can take out the biscuits easily. Although, it differs in the size and the design of the box.
The initial idea, I used illustrations for the design. It was not that appealing, it was only cute. Would not have made my target audience buy it.
As for the final one, I used a photo of pineapple so to give a more authentic feel. Which would then attract my target audience of adults and the elderly to buy it. As they tend to buy things that are more natural.
Life's too short to think about what others have to say to you.
Sometimes you have to abandon your "ship" to reach your "beautiful goals".
Postcards
These were the three of the nine postcards that I've made in 2017.