Catalogue
A catalogue which showcases one of Bvlgari's signature watches; B.Zero 1. With stories of Leftover Women and their idea on what success is. As a whole, it is a catalogue which uses a trigger/problem to sell the brand's product.
GIF
A project which we are needed to find a trigger/problem that would assist in selling the brand. In this case, I have chosen Lao Feng Xiang; a China jewelry brand as my target audience are China women. Which the problem/term, "Leftover Women" was derived from, China.
Purpose; To empower the Leftover Women. Embracing the fact that the model is unmarried and shows that she's self-driven, independent.
Branding
Description Card
Products
Travel Kit is a waterproof zip-lock bag which consists of a description card, a mini bottle of sunscreen and two 100ml clear bottles.
TropiCold, a fictional brand, which sells only traveling essentials providing customers with the convenience of only needing to have a one-stop shop. TropiCold focuses on giving customers good user experience.
Hence, TropiCold has come up with an idea of giving out travel kits to the first few hundred customers so to hopefully attract more people to come and shop.
Packaging
Product: pineapple biscuits
Target audience: Adults and The Elderly
Top: Initial idea
Bottom: Rectified
Both packagings have a tray compartment so users can take out the biscuits easily. Although, it differs in the size and the design of the box.
The initial idea, I used illustrations for the design. It was not that appealing, it was only cute. Would not have made my target audience buy it.
As for the final one, I used a photo of pineapple so to give a more authentic feel. Which would then attract my target audience of adults and the elderly to buy it. As they tend to buy things that are more natural.
After Effects
A video showing how technology can be deadly.
Purpose; To make viewers avoid doing the same thing as shown in the video.
How I see the world.
Photobook
This is a photobook which documents the dying trades in Singapore. Since people are getting more tech-savvy and are dependent on technology, these trades are slowly being extinct.
Postcards
These were the three of the nine postcards that I've made in 2017.
Sometimes you have to abandon your "ship" to reach your "beautiful goals".
Life's too short to think about what others have to say to you.
The world